Archive · Reel No. 002
Every project is a paired exhibit — the cinema and the utility. The film proves the essence; the tool proves the engine. Both must hold for the work to count.
Full Vimeo Showcase ↗
01 · Consumer · Pet Care
Repositioning a grooming startup as a human-grade ritual brand. We led naming, packaging, and the cinematic launch film.
The Problem
An undifferentiated category obsessed with cuteness. Lucy Goosey needed to feel like a wellness ritual, not a pet product.
◐ The Utility
A modular, refillable packaging architecture engineered for shelf gravity and unboxing as ceremony — 38% lift in repeat purchase in pilot retail.
02 · Industrial · Protein Distribution
An industrial meat distributor reborn as a strategic partner to chefs and operators. Identity, film, and a working margin tool.
The Problem
Buyers were quoting on gut feel. PFD needed to be the brand that gave chefs the math — and the confidence — to win their menus.
◐ The Utility
A custom-built calculator embedded into the sales motion. Reps now close with quantified margin scenarios — internal close rate up 22%.
03 · Movement · Wellness
An identity for a movement around restorative inner work. Cinema, mark, and digital home.
The Problem
An emerging movement with deep substance and no recognizable surface. We crafted the essence others could rally around.
◐ The Utility
A founder-grade platform for vetting, onboarding, and certifying movement guides — turning a philosophy into an institution.